Welcome to Face by Em!
I’m Emily, a proud mother to my beautiful baby girl, Emaliyah, and the heart and soul behind Face by Em. My journey with makeup began at just 15, during one of the most challenging times in my life. After losing my best friend Emma, I turned to makeup as a way to cope with the grief. It became my escape, a mask that allowed me to express my emotions, creativity, and most importantly, my confidence. Over time, I realized that makeup wasn’t just a way to change my appearance; it was a form of self-expression, healing, and empowerment.
Makeup became my sanctuary, a space where I could pour my heart and soul into creating beauty and joy. Through the years, I’ve honed my craft and deepened my understanding of how beauty can uplift the spirit. My mission at Face by Em is to offer more than just makeup—it’s about helping you feel seen, heard, and truly confident in your own skin. Whether you're looking for a natural glow or a bold, stunning look for a special occasion, I’m here to help you shine from the inside out.
My journey has been a blend of passion, growth, and healing. After losing my best friend, I made a choice to follow my dreams, leaving school midway through Year 11 to pursue a career in beauty therapy. I earned my Certificate III in Beauty Therapy and even won first place in CDU’s Time to Shine makeup event.
Along the way, I’ve had the honor of working with talented professionals, including fashion models like Cindy Roeston. My time at Mecca as a Colour Specialist taught me so much, from skin tones to skin concerns, and how to tailor my craft to the unique needs of every individual I work with.
To me, makeup has always been more than a career; it’s been my therapy, my way of turning pain into power, and it’s what I hope to share with you. I grew up inspired by my mum, who runs Rachael’s DesignaCake, and dreamed of becoming a stay-at-home mum myself. Now, I’m living that dream, running my own business from home, surrounded by my family.
At Face by Em, I invite you to step into a space where you can truly relax, breathe, and embrace your inner beauty. My goal is to empower you, helping you feel confident, radiant, and ready to take on the world. It’s not just about how you look—it’s about how you feel when you walk out of my studio, knowing that you are beautiful, strong, and worthy.
I can’t wait to share this journey with you.
Love,
Emily xo
I’m Emily, a proud mother to my beautiful baby girl, Emaliyah, and the heart and soul behind Face by Em. My journey with makeup began at just 15, during one of the most challenging times in my life. After losing my best friend Emma, I turned to makeup as a way to cope with the grief. It became my escape, a mask that allowed me to express my emotions, creativity, and most importantly, my confidence. Over time, I realized that makeup wasn’t just a way to change my appearance; it was a form of self-expression, healing, and empowerment.
Makeup became my sanctuary, a space where I could pour my heart and soul into creating beauty and joy. Through the years, I’ve honed my craft and deepened my understanding of how beauty can uplift the spirit. My mission at Face by Em is to offer more than just makeup—it’s about helping you feel seen, heard, and truly confident in your own skin. Whether you're looking for a natural glow or a bold, stunning look for a special occasion, I’m here to help you shine from the inside out.
My journey has been a blend of passion, growth, and healing. After losing my best friend, I made a choice to follow my dreams, leaving school midway through Year 11 to pursue a career in beauty therapy. I earned my Certificate III in Beauty Therapy and even won first place in CDU’s Time to Shine makeup event.
Along the way, I’ve had the honor of working with talented professionals, including fashion models like Cindy Roeston. My time at Mecca as a Colour Specialist taught me so much, from skin tones to skin concerns, and how to tailor my craft to the unique needs of every individual I work with.
To me, makeup has always been more than a career; it’s been my therapy, my way of turning pain into power, and it’s what I hope to share with you. I grew up inspired by my mum, who runs Rachael’s DesignaCake, and dreamed of becoming a stay-at-home mum myself. Now, I’m living that dream, running my own business from home, surrounded by my family.
At Face by Em, I invite you to step into a space where you can truly relax, breathe, and embrace your inner beauty. My goal is to empower you, helping you feel confident, radiant, and ready to take on the world. It’s not just about how you look—it’s about how you feel when you walk out of my studio, knowing that you are beautiful, strong, and worthy.
I can’t wait to share this journey with you.
Love,
Emily xo
Education & Certifications
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